For those of us lucky enough to spend time in places like Georgian Bay, time in nature is easy to take for granted. It’s a chance for us to unplug from the digital world and get back to basics – friends, family, fun.  But many Canadians never get the chance to dive into a clear lake or spot wildlife or spend a night under the stars. That’s why we’ve created Project Connect.  Project Connect supports organizations and initiatives that help to connect Canadians with nature, with a special emphasis on those who face barriers to getting into the outdoors. Why? Because we believe that time in nature isn’t just good for the human spirit, it can improve health, foster learning and promote conservation. And it’s just plain fun. In short, connecting with nature helps us connect with ourselves and one another on a deeper level.  And that’s what Georgian Bay Spirit Co. is all about.

A portion of our sales goes to Project Connect so that as we grow, so does our ability to connect more and more Canadians with nature, and one another. In other words, every time you buy one of our products, you can feel good knowing that you are helping create amazing nature experiences for Canadians who may not otherwise have had the chance.

Project Canoe is a charity that helps inner city youth experience canoe trips in Northern Ontario. The program focuses on youth who might otherwise miss out on the experience of outdoor adventure as a result of systemic or mental health barriers they face in their lives. These trips have proven to have a transformative effect on the youth who participate. In fact, in a survey of youth who have participated in the program, 90% said they had discovered something new and important about themselves. Through Georgian Bay Spirit Co’s support, Project Canoe will be able to run additional trips, thereby positively impacting the lives of additional youth at risk.

Parkbus’ NatureLink provides subsidized transportation to outdoor spaces and outdoor programming for newcomer Canadians. We will be working with NatureLink to provide bus trips to parks near Toronto and Vancouver for new Canadians and refugees. These trips will give many their first introduction to Canadian nature along with a chance to connect with others in a fun and beautiful setting. Participants will learn new skills, build confidence in the outdoors and further a journey of connecting with their new country on a deep and powerful level.

Georgian Bay Land Trust

The Georgian Bay Land Trust is a not-for-profit, volunteer-driven organization committed to protecting and preserving the lands of Georgian Bay, the world’s largest freshwater archipelago, for future generations to enjoy. The GBLT currently protects 7.313 wilderness acres in Georgian bay spread over 59 stewarded properties. Georgian Bay Spirit Co. has been a supporter of the Georgian Bay Land Trust since 2014.

Georgian Bay Biosphere Reserve

Georgian Bay Biosphere Reserve (GBBR) is a non-profit, community-based organization that works with partners in the Georgian Bay region to protect the environment, create vibrant communities and support a healthy economy by building capacity through education and culture. Georgian Bay Spirit Co. has been a support of the Georgian Bay Biosphere since 2017.

New Brunswick - Protect Our Rivers

In 2018, Georgian Bay Spirit Co was a Silver sponsor of the NB Liquor’s “Protect our Rivers” program, which benefits New Brunswick rivers by providing funds for local conservation projects in New Brunswick. One hundred percent of the funds raised through the program are contributed directly to community groups and used to protect and restore New Brunswick streams and rivers.

Carbon Fund
Georgian Bay Spirit Co. purchases carbon offsets for our fleet of company vehicles as a way to reduce our carbon footprint.