Are you interested in working for one of Canada’s most awarded distilleries and makers of the top-selling Georgian Bay Gin Smash? Georgian Bay Spirit Co is currently looking for a Sales Manager, Ontario, living in the Toronto area, to lead our team of Sales Representatives in the province. You will lead a team who represents our rapidly expanding portfolio of spirits and top-selling craft cocktails-in-a-can such as Gin Smash, Cranberry Gin Smash and Smashed Soda! Georgian Bay Spirit Co. is one of the fastest growing craft spirits & RTD producers within the beverage alcohol space. While reporting to the Head of Sales, the Sales Manager will be a key member of our commercial leadership team.

What You’ll Be Doing:

Provincial Sales Leadership

  • Coaching; on the road and in market with the sales team
  • Understanding the nuances of all selling channels in the province
  • Recognizing and leveraging the avenues for growth
  • Effectively leveraging knowledge of industry to outline strategic plan
  • Support ideation of innovation pipeline in parallel to long term plan
  • Provincial budget management; effectively utilizing spend to grow the business
  • Compiling in depth business reviews (Monthly, Quarterly and Yearly)
  • Responsible for setting the bar on in-store Execution Excellence


  • Understand the regional deadlines and regulations on taxation; know how to effectively implement to drive profit
  • Define regional pricing strategy (competitive as well) and ensure ongoing compliance in market


  • Responsible for contributing to the creation of an accurate regional forecast to feed production/operations
  • Review in market opportunities to capitalize on volume

Business Development

  • Identify new opportunities in Ontario, as it relates to GBSC long-term goals
  • Leverage insights gathered from analyzing monthly sales data, highlighting White Space opportunity for growth
  • Live Out Our Core Values Every Day – here at GBSC we have a commitment to building connections, being innovative, staying disciplined and having fun! Cultural fit is key here and our team lives by these Georgian Bay Spirit Co values in all that we do. This role will allow you to truly own a sales region while working to achieve our company sales goals while staying true to who we are and what we stand for
  • Any other duties as assigned/required 

What do you need:

  • Minimum 5 years sales experience with 2 years or more leading a team. 3+ years in the beverage alcohol industry required
  • Completed bachelor’s degree
  • Strong track record of developing successful brands in the marketplace and hitting sales targets
  • Strong financial acumen, with the ability to develop solid financial plans and manage budgets
  • Strong package design understanding and ability to lead design resources and execution
  • Demonstrated leadership ability, having mentored and grown a team. Have both a visionary / strategic and on the ground team leadership skillset
  • Ability to build strong business relationships
  • Self-starter that is highly motivated and able to work collaboratively – able to consistently create and meet deadlines with accurate results
  • Passion for the industry
  • Strong intuitive thinking skills which think beyond the task at hand
  • Outstanding oral and written communication skills
  • Excellent ability to interact with Senior Management and customers
  • Working knowledge of marketing research

What You’re All About: 

  • Self-starter; intrinsically motivated; works with a strong sense of urgency
  • Thrives in ambiguity
  • Does not need all information to navigate effectively
  • Able to succeed in a changing environment
  • Humble yet confident, able to put the growth of the company/team/brands first
  • Demonstrates agility within a dynamic environment; able to course correct
  • Listens and is open to feedback
  • Demonstrates a hands-on attitude and an attention to detail
  • Pays attention to the small details
  • Demonstrates a willingness to pitch in wherever needed
  • Authentic, respectful-diplomatic-thoughtful

Interested candidates should send their application to 

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