Whether it’s enjoying our drinks around a table or a campfire, Georgian Bay Spirit Co. is all about connection.

Connection With Others

In today’s always on culture, true connection can be hard. That’s why we step away from our screens and other technology once a week to share: a cocktail, a story, a moment connecting with one another. And remind ourselves why we do what we do.

Connection With Nature

We value time in nature as a way to better connect with ourselves and the world around us. In fact, time in nature isn’t just good for the human spirit, it can also improve health, foster learning and promote conservation.

Connection For All

Connection is also about bringing a range of different voices and experiences together. We strive to promote diversity and inclusion as the key to building a successful society, let alone a successful company.

Project Connect brings all these aspects of connection under one umbrella. Our focus is on supporting organizations that help all Canadians realize the benefits of disconnecting from the stresses of everyday life to learn new skills, develop new friendships and explore personal growth.

A portion of our sales goes to Project Connect so that every time you buy one of our products, you can feel good knowing that you are helping to promote a more inclusive, connected and happy Canada.

Our Partners

Project Canoe

A charity that helps inner city youth experience canoe trips in Northern Ontario. The program focuses on youth who might otherwise miss out on the experience of outdoor adventure as a result of systemic or mental health barriers they face in their lives.


Parkbus’ NatureLink provides subsidized transportation to outdoor spaces and outdoor programming for newcomer Canadians. We will be working with NatureLink to provide bus trips to parks near Toronto and Vancouver for new Canadians and refugees.

Georgian Bay Land Trust

A not-for-profit, volunteer-driven organization committed to protecting and preserving the lands of Georgian Bay, the world’s largest freshwater archipelago, for future generations to enjoy.