Are you interested in working for one of Canada’s most awarded distilleries and makers of the top-selling Georgian Bay Gin Smash? Georgian Bay Spirit Co is currently looking for a Sales Representative in the Greater Toronto Area to represent our rapidly expanding portfolio of spirits and top-selling craft cocktails-in-a-can such as Gin Smash, Cranberry Gin Smash and Smashed Soda! Georgian Bay Spirit Co. is one of the fastest growing craft spirits & RTD producers within the beverage alcohol space. While reporting to the Provincial Sales Manager, the GTA Sales Representative will be a key member of our sales team.

What You’ll Be Doing:

  • Manage a Portfolio & Grow our Brand – your sales responsibilities will cover a territory of LCBO retail stores, licensed Agency/Convenience stores, and a few On-Premise accounts within the Greater Toronto Area. You will act as an ambassador and be the face of our brand in this territory. Will require some evening & weekend work; occasional overnight travel.
  • Build Relationships – by leveraging your existing relationships and establishing connections with new customers you will be able to create impactful initiatives that drive volume.
  • Focus on Results – you will push to meet or exceed quarterly sales and distribution targets. All the planning in the world means nothing without follow-through and the ability to translate those plans into real world results. You will need to lead, maintain and grow your territory through new distribution opportunities, inventory management and executing sales programming.
  • Execute with Excellence – we are a rapidly growing company in a fun and fast-paced industry so, you will need to be efficient and organized in order to be successful. Having a sense of urgency will mean taking action and getting things done!
  • Fact Based Selling – Leveraging sales data to gain insights on sales history, growth trends and store/category performance you will learn to build strong business cases and achieve sales targets.
  • Live Our Core Values Every Day – here at GBSC we have a commitment to building connections, being innovative, staying disciplined and having fun! Cultural fit is key here and our team lives by these Georgian Bay Spirit Co values in all that we do. This role will allow you to truly own a sales region while working to achieve our company sales goals and remaining true to who we are and what we stand for!

What you need:

  • What you lack in direct experience you more than make up for in attitude & work ethic
  • A post-secondary degree
  • SmartServe certificate
  • A valid driver’s license & reliable vehicle
  • You reside within the GTA
  • You are fully vaccinated, as per Ontario government regulation
  • You know how to use excel and sales reporting tools to gather insights for fact-based selling
  • You are organized, ask great questions, are a problem solver and show initiative

What You’re All About: 

  • Master multi-tasker, flexible and able to prioritize. 
  • You are well-organized which helps you remain proactive rather than reactive but are also able to think on your feet when plans change.
  • Know your numbers and have the internal drive to win.
  • Cultural fit is key, so you will need to align with our core values listed above.
  • You’re self-motivated.  You don’t need your hand held, you’re professional and you demonstrate strong problem-solving skills.
  • You’re an effective communicator! Building relationships comes easily to you. You are friendly, positive, respectful and enjoy a casual work environment.
  • Out-going, energetic and highly responsible. 
  • We are a small craft distillery so, your passion and ability to tell our Georgian Bay Spirit Co. story far and wide will help you to grow our brand.
  • Entrepreneurial, hard-working, focused, and able to have fun.
  • You act as a brand ambassador.  We don’t have a large sales team, so you’ll need to tell all your friends and friends of friends and friends of friends of friends.
  • And of course, you can make a great cocktail!

Interested candidates should send their application to 

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